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(More customer reviews)Boeing is a very important American company that has gone from fantastic success to a serious downturn (fueled largely by complacency), and appears now in a major resurgence. This is all good fodder for an important story. Newhouse, however, squanders the opportunity to explain this journey in a useful manner that would help others - instead, "Boeing vs. Airbus" is largely a collection of seemingly infinite anecdotes and quotes without an integrating or convincing perspective.
For example, how bad were Boeing's assembly and design processes prior to the 777, in COMPARATIVE AND QUANTITATIVE TERMS? Specifically, what was done to improve, and what steps were most important? (Newhouse fails to even mention Boeing's data-processing problems - duplicated, costly, and non-communicative data-bases and systems.) How important a contribution did CATIA software make to designing the 777? Why did Boeing make such a seeming bad acquisition of McDonnell-Douglas - not only overpaying, but also ultimately putting those in charge while McDonnell-Douglas collapsed in charge of Boeing? And on the other side, why has Airbus had so many problems with the A380's wiring - a topic not referenced at all by Newhouse?
Most, if not all, of Newhouse's material has been readily available in business periodicals - in fact, "Boeing vs. Airbus" doesn't even capture all that was available.
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