Average Reviews:
(More customer reviews)This is a great book and I enjoyed it thoroughly. Bethune's engaging and simple writing style made it easy to read and understand. Outlining his four-fold plan for turning around Continental airlines, Bethune offers advice to all business professionals. He uses numerous examples from his previous affiliations with the airline industry, as well as stories and anecdotes, to make his simple, yet profound points. At the end of the book, I felt like I could run an airline, too! As a frequent flyer who flew on Continental for many years, I was fascinated by the behind-the-scenes account of what was really happening. At times, I did find myself thinking he might have painted the past so bleak as to make his leadership look even better, but I'll allow him that. Bethune understands that the customer is not always right, but the customer is everything to a business. I would highly recommend this business strategy book to anyone looking to change an unhealthy organization into one more healthy and profitable.
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