Alliance Advantage: The Art of Creating Value Through Partnering Review

Alliance Advantage: The Art of Creating Value Through Partnering
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I have to admit I am thoroughly dissappointed by this book and cannot understand the positive reviews it received from several of the other readers, except that they may be academics. If you are somebody who is only interested in the theory and philosophical background of corporate partnerships, this might be the book you are looking for, but if you are, like myself, a practical doer, who is looking for hands-on insight and knowledge on this topic, you will be deeply dissappointed. Also several of the examples of "showcase" alliances, such as Iridium, are not only outdated, but in fact, bankrupt. Very annoying to read about these "great" alliances, that several months after publishing went belly up. To sum it up, for the practical business professionals among you, I suggest you keep on researching on other books in this genre. Unfortunately, since I didn't read yet any other books on this topic, I cannot offer an alternative book advice.

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After a decade of reeningeering and downsizing, many companies are leaner, more efficient, and acutely focused on their core business. Yet today's growth opportunities in global markets and new technologies demand a wider range of skills. More and more, firms must turn to alliances-often with their rivals-to meld the right resources for pursuing new opportunities. However, few managers are accustomed to working with undefined boundaries between collaboration and competition, with the need to combine unfamiliar skills, with networks of interdependent alliances, and with complex value creation strategies. Nor has their experience with traditional joint ventures prepared them for this world of intricate alliance webs. "Alliance Advantage" aims to help today's managers and their companies be more successful in their efforts to create, guide, and thrive with alliance strategies. Most conventional wisdom about alliances has focused on the formal design of bilateral alliances, devoting too little attention to the strategic underpinnings and too little commitment to building relationships.With "Alliance Advantage", strategy experts Yves Doz and Gary Hamel convincingly argue that it is the strength of alliance strategies and the frequently overlooked internal processes that play the decisive role in shaping eventual outcomes. In a fundamentally new perspective on the way alliances are formed and managed, the authors reveal the analysis, processes, and partner interactions that enable allies to meet their strategic goals. Drawing on principles of strategy, organizational design, organizational learning, and collaborative management, this is the definitive resource for both understanding and leveraging the powerful advantages of alliances. "Alliance Advantage" provides both conceptual and practical tools for analyzing the design and performance of alliances. Here, for the first time, is a comprehensive guide that will help managers build new collaborations and improve existing ones. Each chapter examines a different aspect of an alliance, from selecting the right partners to minimizing conflicts to determining further commitments.Companies such as Xerox, Boeing, Honda, and Corning, among others, provide examples of successful and unsuccessful partnerships, painting a vivid picture of the conditions that can make or break an alliance. Successful alliances, say Doz and Hamel, require constant attention. With "Alliance Advantage", they offer today's best opportunity to study, understand, and increase the effectiveness of strategic alliances.

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