Average Reviews:
(More customer reviews)I highly recommend this book, it will take you inside the successful Canadian carrier and really show you how they are making a difference and what makes them the best airline in the country. This book is great not only for anyone involved in the airline industry, but anyone in Leadership or management too. The techniques that make WestJet successful really are applicable anywhere. This is a true Canadian success story.
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At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America.
WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations.
Flight Path is the first book to chronicle the amazing success story of Canada's leading low-fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people-first culture; the low-cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel.
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