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(More customer reviews)If you don't have the time for business school, don't worry. Make time to read BUSINESS PLANNING and simply follow directions. Dr. Wesley B. Truitt delineates a clear path to take a business from concept to start-up; through growth; and to maturity through specific, tangible steps to implement the plan. By reading this book you will have all of the fundamental tools you need to take action on that great idea you've always had but never done anything about. You will have a blueprint for success - the rest is up to you!
Whether you are an entrepeneur, CEO, Vice President, or Manager of an existing business, BUSINESS PLANNING will help you clarify your market position; identify potential trouble spots; implement control and review processes with specific, measurable criteria; and manage change in both the internal and external environment.
BUSINESS PLANNING is the competitive advantage you've been searching for.
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