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(More customer reviews)This book is a detailed investigation of strategic management in the context of globalization and competitiveness. An integrated approach is used, but firm-based theory of strategic management is stressed throughout the book. Cases included in the book are chosen properly in relation with the topics, that is theory is clearly connected to the real experiences. Especially, topics titled as "Cooperative Strategy" , "Corporate Governance" , "Corporate Entrepreneurship and Innovation" will be very useful to better understand the planning dynamics.
The book is divided into two sections. One is assigned for theory and the other is assigned for cases. Cases are updated and includes the most popular and fabulous companies such as "Amazon.com". Overall, I recommend this comprehensive book (1008 p.) to readers who wish to have a grand source !
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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a case study section containing engaging and exemplary cases that cover a broad range of critical issues confronting mangers today.
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