Average Reviews:
(More customer reviews)This book is very excellent for being comprehensive and well organized. It is also written in very lucid language but professional, which made it easy for the reader to go through the book and understand the ideas of the authors. This book helps in building a visionary style of thinking for the leaders to enable them to cop with the challenges of the 21st century. It covers many aspects of strategic management like finance, marketing, purchasing, and planning organization, human resources and non-business strategic management.
The authors support their ideas by case studies. In fact they incorporated 19 case studies in the text that make it very practical and unique.
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The market forces shaping business today are fundamentally changing the way we do business. To remain competitive, new management strategies must be developed and implemented. Corporate executives and managers everywhere need the latest management tools to help them revitalize their business and successfully position their organization for the future. No matter what type of business you are in, Strategic Management for the XXIst Century provides valuable insights to help you lead your organization by using the newest approaches for strategic planning.This essential resource not only explains the concept of strategic management, but also offers a step-by-step blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. An insightful and visionary reference, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed. Also discussed are techniques of trend analysis, scanning projections, probability studies and "futures research"--the answer to bridging the gap between today's and tomorrow's markets.
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