Average Reviews:
(More customer reviews)This book is a witness that Ford's in the best position to dig itself out of the auto crisis.
Some very interesting facts put forward by author sharing his real life experiences and about leadership qualities one should have.
It's a great book to read for everyone.
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The U.S. auto industry that was once vital to the U.S.economy is now fragile. Companies that were Americanicons are now struggling to survive. Among them isThe Ford Motor Company that introduced affordabletransportation to the common family and the world. Isthat legacy about to become a distant memory or canFord survive the turbulence of change?FORD FLEXES BACK is a story about a team who fi guredout how to build the perfect vehicle—but doing sobefore a single vehicle was actually built. Ford veteranKenneth Wentland describes how this team applieddigital computing technology to achieve unprecedentedproduct development precision with the creation of theFord Flex.Breakthrough results like this do not just happen bychance, but rather by driving change from the bottomof the organization. Wentland describes a framework fordeveloping high performing teams and driving changewithin the working level to accomplish great feats.However, the success of just one vehicle won't bringfortune to Ford. Challenges such as foreign competition,costs, and fuel economy continue to change the landscapeof the U.S. auto industry. How did Ford get into trouble?Will Ford continue to survive? Wentland provides a freshperspective on how Ford has been maneuvering throughthe obstacles in an effort to reclaim leadership in theU.S. auto industry.
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