Average Reviews:
(More customer reviews)If you have ever wondered why your ideas aren't embraced by your peers and superiors, you need to read this book. I have always been amazed at how often my ideas either get ignored or worse. This book tells how to put your ideas forth so they will be recognized, accepted, and implemented. If you want to do more than just survive in the corporation you must learn to manipulate the system by "selling" your ideas internally... and the book lays out just how to do that. Friesen makes it look easy.
Give this one a quick read, it was worth it for me.
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Ideas are like goods and services--they can be sold--indeed, they must be. Friesen maintains that many executives, particularly those who aspire to similar positions in upper management, often do not understand this and wonder why their recommendations go unheeded and why they don't move up the organizational ladder. Others may wonder why they don't seem to have the authority they thought they had and why people who report to them often appear indifferent. Friesen's book makes clear that there are productive ways of selling your ideas, and he shows that these methods can and must be learned. He shows why organizations tend to be defensive and how to sell ideas effectively in a way that averts resistance to change. The result is an engrossing and practical book of advice for people at all levels in all organizations, public and private.
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