Average Reviews:
(More customer reviews)Nobody has tried to undertake such an ambitious project from the totally unique viewpoint of design.
I'm an airline Captain, but the son of a graphic artist and an art historian. So it's doubly in the blood! I salivated when I heard of this book about airlines and the design/identity/graphics they've emblazoned on their unique place in transportation history.
I agree with the other reviewer that it was a bit scant on text and illustrations to a certain degree. That isn't to say that it lacks for them either. Mr. Lovegrove has chosen a rather minimalist approach to his presentation. Perhaps this is due to the fact if he had tried any other way the book would be 1000's of pages long. This is not a book about airplanes nor airlines and their history. I had to keep reminding myself of this fact as I read through my copy.
It is a unique attempt, through the eyes of an author who is a designer, to chronicle that element of the airlines. I commend him for this first effort. Full page photographs of stewardesses in past uniforms and unique aircraft paint schemes are accompanied by a brief textual explanation of each element. However, I was surprised that there wasn't more about airports and their design as the late 20th century has produced some monumental and creatively designed gateways (Denver, Schipol, Munich, Orlando, Hong Kong...).
If you appreciate the whole package of art/design/fashion/graphics as it relates to airlines, this book is a real treat. If you're looking strictly for airline photos, history, or airplanes, there are books that better address those subject areas.
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This work celebrates the culture of air travel, from plane interiors and airline branding, to food and fashion. The book charts the development of all aspects of international air travel both, elegant and chic, kitsch and vulgar.
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